SearcMonkey is a new tool from Yahoo, that is intended for developers. This tool makes it possible to develop your own search applications to customize the search result visually so that a user of the application could see except header information and description also useful additional information such as related links or images. The best search applications, if the developers wishes, will be put in the gallery of Yahoo. The users would be able to select these applications so that could make influence to their search results.
With the publication of Search Monkey, Yahoo tried to make web search more transparent for users. The trend is really gratifying, but because the popularity of Yahoo as a search engine in Germany is relatively low, Search Monkey would be interesting especially for internationally operating companies, especially if they are present in the U.S., because Yahoo have a much greater significance here. It must be noted that the application allows only the optical customization and have no influence on the search results. This may change, however, at any time. Search engine market is very large, as well as the competition between the big internet companies. I can imagine that Yahoo opens this interface, which certainly would have a positive resonance. It could also be that the competitors take this idea earlier and implement it. In any case I am quite sure that the developing in that direction in future will only increase.